Founded in Melbourne and funded organically by a group of entrepreneurial friends, Impact Data is one of Australia’s quiet success stories.

Since coming together in 2000, the original team remain in the business and committed to delivering world class marketing and business automation solutions that save customers time and money.

Starting with a cutting edge bulk SMS tool, Impact Data has continually evolved and invested in the core business applications to be ahead of our client needs.

We are proud of our code and don’t take shortcuts when it comes to development to ensure our applications are best of breed.

Our suite of products and services help business wherever they are on their marketing and automation journey, from our beautifully simple but incredibly powerful email, SMS and social marketing platform TalkBox and our data driven rostering tool SmartShift, to a predetermined package perfect for your industry or a whole of business solution incorporating solutions and service.

We now proudly deliver to clients across Australia, UK, US and through south east Asia.

Contact us to learn more about how your business can save time and money with the right marketing and business automation solutions.

Impact Data provides our clients with the tools, expertise and service to maximise the data in their business to save time and money, often in ways that weren't apparent at the outset. Lachlan Opray, CEO

Senior Staff

Lachlan Opray

Managing Director & founder

Brett Hogarth

CCO & founder

Kurt Opray

Partnership Manager & founder

Matt Fitzgerald

Head of Product & founder

Max Sharples


Simon Temple


Sarah Franklyn

Director Sales & Marketing

Dave Bird

Regional Manager UK

Michelle Austin

Head of Projects

Sadie Devlin

Support Manager

Antony Lunness

Customer Service Manager UK

The Impact Data team

Masha Khokhlova


Imantha Alahakoon

Project Co-ordinator

Daniel McClintock

Dev Ops

Rafael Pizzi

Dev Ops

Peter Ryan

Dev Ops

Brendon Chin

Support Lead

Kevin Loska


Nitesh Kumbnani


Jacqueline Campbell

Senior designer

Angelica De Guzman


Luke Mcildoon

TalkBox Tech Lead

Jonathan Batten

Integrations Developer Lead

Sabin Maharjan

Integrations Developer

Shawn Wang


Mark Magnus


Mike Oldroyd


Marisa Tenuta