ACCOMMODATION PACKAGE
Powerful
Automated
Marketing
Impact Data’s Accommodation Package combines three of our most powerful tools — TalkBox, Pipeline and Enlight — to help hotels, resorts and hostels save time and money. Accommodation Package uses data from your property management system to create clever, data-driven, automated marketing campaigns. We do the hard work for you, sending targeted promotions by email or SMS to bring more customers through the door, convert infrequent customers into loyal ones and maximise their spending while on your property.
Accommodation Package clients can also use TalkBox to send newsletters, promote events, boost function and conference bookings and send special offers for birthdays and anniversaries.
And we offer exceptional customer support — from the implementation of your Accommodation Package to ongoing assistance and reporting — from friendly humans in Melbourne and Manchester.
Impact Data Accommodation Package data partners include:
Our process
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CollectCOLLECT
We collect data from your property management system — such as restaurant and minibar spending, spa usage and room-service bookings — using Pipeline, our data-transfer tool.
AnalyseANALYSE
We analyse your data with our Enlight processing engine. We predict customers’ future behaviour, based on their spending habits, purchase preferences and frequency of visits. Then we assign calculated fields to each customer (e.g. expected next visit) so we can target them with your promotions.
Integrate
AutomateAUTOMATE
We set up automated marketing promotions for you in TalkBox. Communications can be triggered to:
- Encourage customers to book again or extend their stays
- Bring back customers who haven’t visited for awhile
- Encourage more spending from customers during their stays
- Send special offers for birthdays and anniversaries
- Ask for feedback (e.g. “How was your stay?”)
SupportSUPPORT
Our support team activates your Accommodation Package and can assist you with the ongoing management of your account. Regular progress reports show you how your promotions are performing — including redemption rates and industry benchmarks for comparison — and provide suggestions for improvement.
REAL RESULTS
Punthill Apartments
A growing business was one of the motivations behind Punthill Apartments introducing the Impact Data Accommodation Package.
By integrating the booking data via Pipeline into the TalkBox account and conducting analysis with Enlight, Punthill Apartments is able to take advantage of the range of automated communications set up for them that are aimed at extending a customer's stay, seeking recommendations and inviting them back on the anniversary of their stay.
