Impact Data’s Clubs Package combines three of our most powerful tools — TalkBox, Pipeline and Enlight — to help pubs, bars and clubs with gaming save time and money.

Clubs Package uses your gaming, membership and point-of-sale data to create clever, data-driven, automated marketing campaigns with proven results.

We do the hard work for you, sending targeted promotions by email or SMS to bring more customers through the door, convert infrequent customers into loyal ones and maximise their spending while in your venue. Special-offer vouchers are a key feature of these promotions; customers typically spend an additional $45 to $65 on food and beverages for each voucher redeemed (not including gaming spend).

Clubs Package clients can also use TalkBox to send newsletters, promote an upcoming trivia night, boost function bookings and send special offers for birthdays and anniversaries.

And we offer exceptional customer support — from the implementation of your Clubs Package to ongoing assistance and reporting — from friendly humans in Melbourne and Manchester.

Impact Data Clubs Package data partners include:

Our data partners

Our process

  • Collect


    We collect your point-of-sale, membership and gaming data using Pipeline, our data-transfer tool.

  • Analyse


    We analyse your data with our Enlight processing engine. We predict customers’ future behaviour, based on their spending habits, purchase preferences and frequency of visits. Then we assign calculated fields to each customer (e.g. expected next visit) so we can target them with your promotions.

  • Integrate


    We upload your newly transformed data into our TalkBox digital marketing platform via Pipeline.

  • Automate


    We set up automated marketing promotions for you in TalkBox. Communications can be triggered to:

    • Encourage customers to visit more frequently and spend more
    • Bring back customers who haven’t visited for awhile
    • Send special offers for birthdays and anniversaries
    • Ask for feedback (e.g. “How was your visit?”)

  • Support


    Our support team activates your Clubs Package and can assist you with the ongoing management of your account. Regular progress reports show you how your promotions are performing — including redemption rates and industry benchmarks for comparison — and provide suggestions for improvement.


The Manly Hotel

The Manly Hotel in Queensland, a medium-sized venue with 40 gaming machines, activated its Clubs Package in December 2016. According to owner Sandy McDonald, “We have seen conservatively calculated increases of monthly F&B revenue in the order of $11,000 and in gaming turnover of around $8,000 as a direct result of implementing Impact Data’s Clubs Package.”

The agency team support the implementation and management of all our Clubs Package clients.

Ready to see what we can do for your business?

Get in contact, or book a demo