Clubs Package uses your gaming, membership and point-of-sale data to create clever, data-driven, automated marketing campaigns with proven results.
We do the hard work for you, sending targeted promotions by email or SMS to bring more customers through the door, convert infrequent customers into loyal ones and maximise their spending while in your venue. Special-offer vouchers are a key feature of these promotions; customers typically spend an additional $45 to $65 on food and beverages for each voucher redeemed (not including gaming spend).
Clubs Package clients can also use TalkBox to send newsletters, promote an upcoming trivia night, boost function bookings and send special offers for birthdays and anniversaries.
And we offer exceptional customer support — from the implementation of your Clubs Package to ongoing assistance and reporting — from friendly humans in Melbourne and Manchester.
Impact Data Clubs Package data partners include:
We collect your point-of-sale, membership and gaming data using Pipeline, our data-transfer tool.
We analyse your data with our Enlight processing engine. We predict customers’ future behaviour, based on their spending habits, purchase preferences and frequency of visits. Then we assign calculated fields to each customer (e.g. expected next visit) so we can target them with your promotions.
We set up automated marketing promotions for you in TalkBox. Communications can be triggered to:
Our support team activates your Clubs Package and can assist you with the ongoing management of your account. Regular progress reports show you how your promotions are performing — including redemption rates and industry benchmarks for comparison — and provide suggestions for improvement.
The Manly Hotel in Queensland, a medium-sized venue with 40 gaming machines, activated its Clubs Package in December 2016. According to owner Sandy McDonald, “We have seen conservatively calculated increases of monthly F&B revenue in the order of $11,000 and in gaming turnover of around $8,000 as a direct result of implementing Impact Data’s Clubs Package.”