When we apply the Enlight processing engine to our client’s data, we look deep into the drivers of consumer and staff behaviour.
The outcomes of our Enlight analysis can also be used to drive operational plans by adding internal data to external sources, such as weather or traffic, that could provide insights that apply in operations, inventory management and rostering.
Imagine if you knew what brand a customer purchased and preferences and could automatically send them a communication about the right accessories and complementary products?
Using Impact Data’s Enlight tool, DigiDirect is able to take customers on a complete buying journey based on observing their purchase behaviour and transforming this data into suggested upsell and cross sell campaigns.
Membership and point of sale data are valuable assets that have helped Kirk’s Hotel on the Mornington Peninsula drive a stronger level of engagement with members.
This information is transformed with Enlight to help predict a member's visit and spend pattern. This allows automated communications to get them back in earlier, encourage return them if they have delayed their visit and communicate an offer if their spend behaviour has changed.