Restaurants Package uses data from your booking engine and point-of-sale system to create clever, data-driven, automated marketing campaigns. We do the hard work for you, sending targeted promotions by email or SMS to bring more customers through the door, convert infrequent customers into loyal ones and maximise their spending at each meal.
Restaurants Package clients can also use TalkBox to send newsletters, promote new menus, boost function bookings and send special offers for birthdays and anniversaries.
And we offer exceptional customer support — from the implementation of your Restaurants Package to ongoing assistance and reporting — from friendly humans in Melbourne and Manchester.
Impact Data Restaurants Package data partners include:
We collect data from your booking engine and point-of-sale system using Pipeline, our data-transfer tool.
We analyse your data with our Enlight processing engine. We predict customers’ future behaviour, based on spending habits and frequency of bookings. Then we assign calculated fields to each customer (e.g. expected next booking) so we can target them with your promotions.
We set up automated marketing promotions for you in TalkBox. Communications can be triggered to:
Our support team activates your Restaurants Package and can assist you with the ongoing management of your account. Regular progress reports show you how your promotions are performing — including redemption rates and industry benchmarks for comparison — and provide suggestions for improvement.