Are you paying for guest WiFi and not getting anything in return? Your guest WiFi could become your business’s best marketing asset — helping you build and grow your database, save time and make money.
Impact Data’s WiFi Package is perfect for hospitality businesses, airports, banks, gyms, shopping centres and train stations — any place with space for people to gather.
WiFi Package combines three of our most powerful tools — TalkBox, Pipeline and Enlight — with data from your guest WiFi system to create clever, data-driven, automated marketing campaigns with proven results. We do the hard work for you, sending targeted promotions by email or SMS to bring more customers through the door, convert infrequent customers into loyal ones and maximise their spending with you.
WiFi Package clients can also use TalkBox to send newsletters, promote events and provide essential customer-service information.
And we offer exceptional customer support — from the implementation of your WiFi Package to ongoing assistance — from friendly humans in Melbourne and Manchester.
Impact Data WiFi Package data partners include:
We collect your guest WiFi data — including contact details and social media profiles — using Pipeline, our data-transfer tool.
We analyse your data with our Enlight processing engine. We predict customers’ future behaviour, based on the length and frequency of their visits, movement throughout your venue and answers to WiFi-login survey questions. Then we assign calculated fields to each customer (e.g. expected next visit) so we can target them with your promotions.
We set up automated marketing promotions for you in TalkBox. Communications can be triggered to:
Our support team activates your WiFi Package and can assist you with the ongoing management of your account. Up-to-the-minute data analytics — available with your WiFi Package — keep you informed on how your promotions are performing.